The Explorer
The Explorer grew up in the digital age and are
tech-savvy. Due to this, they expect things to be done in
an instant digitally. Their lives revolve around social
media and thus they are highly – and easily– influenced
by these platforms.
Curious
Open-Minded
Resourceful
Impressionable
Explorers prefer banks that possess these attributes:
Simple digital
service experience Explorers are used to everything
being instant, hence they need more help with tasks like opening an account. Banks can do so by making their digital service extremely simple and effortless. |
Easy access to
expert assistance
Explorers are used to having things
done instantly. This means they may need help due to lack of experience. Banks need to ensure Explorers have convenient access to direct assistance. |
Good transfer &
payment services
Explorers consider digital
non-banks as a real alternative for transfer and payment services as it is simple and instant. Banks need to ensure their transfer and payment ser- vices are satisfac-tory for digital native customers. |