Cloud Readiness / Oracle B2C Campaign Management (Responsys)
What's New
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  1. Update 20A
  1. Revision History
  2. Overview
  3. Feature Summary
    1. API
        1. API Enhancements
        2. New Asynchronous REST APIs
    2. Data
        1. Filters and Audiences in Standard Industry Data Models
    3. Campaigns
        1. Barcode Widget
        2. Consistent List-Unsubscribe OptOut Behavior
        3. Integrated Metrics and Launch Updates Dashboard
    4. Connect
        1. Connect Job Scheduling
        2. Select SMS, Push, and Email Campaigns in Connect Job
    5. Forms
        1. Support Trigger for REI Events
    6. General Enhancements
        1. Adapter for Oracle Integration Cloud
        2. Responsys Feature Announcements
    7. Mobile
        1. Immediate Action Required: Upgrade to Mobile SDK 6.42.1 for Xcode 11 Compatibility
        2. Mobile App Deep Linking Guidelines
        3. REI Custom Events for Mobile App Users
        4. Responsys Push Android SDK Migrating to AndroidX with SDK Version 6.44.0
    8. Program
        1. Multi-Value Set Data
        2. Program Performance Metrics
    9. Reporting
        1. Overlay Report
    10. User Interface
        1. Launch Settings in Campaign Calendar
        2. Long Date Format in Manage SSL and SSH2 Key Pages
    11. Web Push
        1. Web Push Notifications - New Native Customer Engagement Channel

Update 20A

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Feature Notes
17 MAR 2020 Overlay Report Updated document. Delivered feature in update 20A.
05 FEB 2020   Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in this update. All Oracle Responsys updates are conducted without disruption to service, meaning no downtime. Refer to the Oracle Responsys Update Resource Center in the Responsys Insiders customer community for additional details about update dates.

Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you. We frequently update this document so don’t forget to check back and get the latest information.

GIVE US FEEDBACK

We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.

Feature Summary

Column Definitions:

Features Delivered Enabled

Report = New or modified, Oracle-delivered, ready to run reports.

UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.

UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.

Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.

Ready for Use by End Users
(Features Delivered Enabled)

Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features.

Action is Needed BEFORE Use by End Users
(Features Delivered Disabled)

Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing.

Feature

Report

UI or
Process-Based:
Small Scale

UI or
Process-Based:
Larger Scale*

API

API Enhancements

New Asynchronous REST APIs

Data

Filters and Audiences in Standard Industry Data Models

Campaigns

Barcode Widget

Consistent List-Unsubscribe OptOut Behavior

Integrated Metrics and Launch Updates Dashboard

Connect

Connect Job Scheduling

Select SMS, Push, and Email Campaigns in Connect Job

Forms

Support Trigger for REI Events

General Enhancements

Adapter for Oracle Integration Cloud

Responsys Feature Announcements

Mobile

Immediate Action Required: Upgrade to Mobile SDK 6.42.1 for Xcode 11 Compatibility

Mobile App Deep Linking Guidelines

REI Custom Events for Mobile App Users

Responsys Push Android SDK Migrating to AndroidX with SDK Version 6.44.0

Program

Multi-Value Set Data

Program Performance Metrics

Reporting

Overlay Report

User Interface

Launch Settings in Campaign Calendar

Long Date Format in Manage SSL and SSH2 Key Pages

Web Push

Web Push Notifications - New Native Customer Engagement Channel

API

API Enhancements

New and updated standard REST API endpoints are now available:

  • Retrieve Profile Extension Recipient using a query attribute: We've updated this endpoint to enable you to query Profile Extension Table (PET) records using a modified date range. The sdate and edate query parameters enable you to query based on a date range.
  • Create a Profile List: A new API endpoint that enables you to create Profile Lists with or without branding.
  • Get Account Settings for a User: A new API endpoint that enables you to get account settings for the user sending the request.
  • Get User Information: A new API endpoint that enables you to retrieve information for the user sending the API request.
  • Get Endpoint URL for a User: A new API endpoint that enables you to retrieve Endpoint URLs for the account.
  • Trigger SMS Message: We've enhanced this API endpoint to validate mobile number and delivery status.
  • Trigger REI Event Support for Push Channel List: We've updated this endpoint to enable you to trigger custom events remotely for specific App Channel List device IDs.

Steps to Enable

Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.

Key Resources

Visit our Help Center to learn more.

New Asynchronous REST APIs

New asynchronous REST APIs are now available for merging records into lists, PETs, and supplemental tables.

Steps to Enable

Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.

Data

Filters and Audiences in Standard Industry Data Models

Pre-defined standard industry data models for banking, hospitality (hotel), retail, telecom, and travel (airline) now have filters and audiences in addition to profile list, profile extension tables and supplemental tables relevant to that industry.

Steps to Enable

This feature is only available for newly provisioned Responsys accounts. The option to choose a standard industry schema is available in Oracle CIM.

Key Resources

Visit our Help Center to learn more.

Campaigns

Barcode Widget

A Barcode Widget is now available to incorporate a barcode in an email message body. You can select the barcode type, size, and so on. The widget then dynamically generates a barcode image based on these parameters.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for all roles that have Edit permissions in the Email Message Designer:

  • Super User Role
  • Account Administrator
  • Email Marketing Director
  • Email Marketing Manager
  • Email Marketing Producer

Consistent List-Unsubscribe OptOut Behavior

When an email is auto-forwarded to another user, and that user unsubscribes using either mailto or link, the original user is unsubscribed.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Integrated Metrics and Launch Updates Dashboard

The Campaign Designer now provides integrated performance metrics with various interactive filters as well as launch related information in one place.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Visit our Help Center to learn more.

Connect

Connect Job Scheduling

When scheduling a Connect job, you are now able to select the last day of the week in monthly scheduling.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for Data Directors, Account Administrators, and Super Users.

Select SMS, Push, and Email Campaigns in Connect Job

You can now select SMS, push, and email (all channels) campaigns in the Connect Post Processing page.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for Data Directors, Account Administrators, and Super Users.

Forms

Support Trigger for REI Events

During form creation, you can now select whether to trigger an REI Event for each customer match occurring with form-submitted data.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

In order to leverage this feature, the following are required:

  1. Responsys Event Interface (REI)
  2. Responsys Forms

Key Resources

Visit our Help Center to learn more.

General Enhancements

Adapter for Oracle Integration Cloud

Responsys adapter for Oracle Integration Cloud now also supports merging data into Responsys supplemental tables.

Steps to Enable

To enable this feature, please follow the insturctions provided in the Integration Cloud Service documentation.

Responsys Feature Announcements

Feature announcements are now available after logging in to Responsys. The carousel shows a series of up to 6 new feature announcements and tips to help you get most out of our product. You can suppress the announcements until they are updated again.

Steps to Enable

You don't need to do anything to enable this feature.

Mobile

Immediate Action Required: Upgrade to Mobile SDK 6.42.1 for Xcode 11 Compatibility

Before you build your iOS mobile app with Xcode 11 (or with iOS 13.x libraries), you are required to integrate with Responsys SDK version 6.42.1 or later.

We recommend that you immediately upgrade your iOS app to use Responsys SDK version 6.42.1 or later. In doing so, you can ensure that your app will have the prerequisites required to build your app with Xcode 11 or iOS 13.x libraries and will avoid issues when upgrading to the latest Xcode versions.

As always, we recommend that you use the latest version of our Push SDKs when managing your Mobile solution.

Steps to Enable

Follow these instructions to update to version 6.42.1.

Key Resources

For more details see Xcode 11 Support.

6.42.1 iOS SDK and changelog:

Mobile App Deep Linking Guidelines

Best practice guidelines for iOS universal links and Android app links are now available via the info icons and validation notifications in Email Message Designer link tables.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

REI Custom Events for Mobile App Users

The REI Custom Event has been enhanced to support mobile app users:

  • You can choose to raise an REI Custom Event for mobile app users by specifying the Device Identifier for a user's app install and API key for the app in the Trigger REI Custom Event API
  • The REI Custom Event can be raised for up to 200 mobile app users in one call

Steps to Enable

You don't need to do anything to enable this feature.

Responsys Push Android SDK Migrating to AndroidX with SDK Version 6.44.0

The Responsys Push SDK is migrating to AndroidX and the Android Support Library will no longer be supported. We encourage all mobile app customers to migrate to AndroidX as soon as possible in order to ensure access to the latest functionality.

  • Android apps need to migrate from the Android Support Library to AndroidX before they can upgrade to the 20A / SDK version 6.44.0 onwards Responsys Push Android SDK
  • Any customer apps that have not migrated to AndroidX by the 20A update will have to stay on the previous version of the Responsys Push Android SDK

As always, we recommend that you use the latest version of our Push SDKs when managing your Mobile solution. The Oracle Support Policy for the Oracle Responsys Mobile App Platform Cloud Service SDK / Responsys Push SDK covers only the four most recent major SDK updates.

Steps to Enable

We encourage all mobile app customers to migrate to AndroidX as soon as possible in order to ensure access to the latest functionality.

Key Resources

Review the Responsys Push SDK Support Policy. For questions, contact My Oracle Support.

Program

Multi-Value Set Data

The Set data activity stage can now update up to 10 fields for a list or profile extension table.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for Program Managers, Data Directors, Account Administrators, and Super Users.

Program Performance Metrics

You can now view the performance statistics for a program in the Analyze tab for a program. This includes:

  1. Performance statistics for each of the campaign stages within a program
  2. Overall performance metrics for a program

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Tips And Considerations

This feature is located in the Analyze tab for a program. From the Analyze tab, click the Performance Metrics button. Click a stage to view its performance metrics.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for Program Managers, Data Directors, Account Administrators, and Super Users.

Reporting

Overlay Report

You can now use the print to PDF functionality in your browser to save and print the Overlay report. This report overlays Live Report data directly over a selected campaign or form preview, making it easier to correlate data directly to your message documents.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

  • The Overlay report is available only for link-tracking campaigns.
  • This feature is available if your browser supports this functionality.

Key Resources

Visit our Help Center to learn more.

User Interface

Launch Settings in Campaign Calendar

Summary of launch settings is now available for all campaign launches and split launches (emails) from the Campaign Calendar.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available to the following roles:

  • Campaign Manager
  • Campaign Director

Long Date Format in Manage SSL and SSH2 Key Pages

The date is now displayed in long date format on the Manage SSL Certificates and Manage SSH2 Keys screens. For example, August 26,2019 instead of 08/26/2019. This change clarifies the date displayed.

Steps to Enable

You don't need to do anything to enable this feature.

Role Information

This feature is available for Account Administrators.

Web Push

Web Push Notifications - New Native Customer Engagement Channel

We are introducing Web Push Notifications, a new native channel that you can use to engage your end users on both desktop and mobile.

Using opted-in website visitors with Web Push Notifications, you are able to:

  • create profile attribute filters or behavioral filters in order to target website visitors that opt-in to receive Web Push Notifications
  • design Web Push campaigns and schedule launches in the new Web Push Campaign Designer
  • export campaign performance events like Web Push Opens as CED feeds.

In this update, Web Push Notifications are supported for all significant standards-compliant browsers like Chrome, Firefox, and Opera.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Learn more by visiting our Oracle Responsys Help Center and the Oracle Responsys Web Push Platform Developer's Guide.

Watch our videos.

Role Information

For web site developers who need to use the App Console to register their Web Push app, they will need one of the following roles:

  • Web Push App Developer: Has full access to the Web Push apps tab on the App Developer Console, but cannot delete web push apps and platforms.
  • Web Push App Admin: Has all privileges of Web Push apps tab on the App Developer Console, plus the ability to delete web push apps and platforms.

A Data Director, Account Administrator, Super User must complete the Responsys configurations before marketers can create and launch Web Push campaigns.

For marketers using Responsys to create and launch the Web Push campaigns, they will need one of the following roles:

  • Web Push Marketing Manager: Can create and edit Web Push campaigns, but cannot launch them.
  • Web Push Marketing Director: Has all the capabilities of Web Push Marketing Manager, plus the ability to launch Web Push campaigns.