This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 07 JUN 2021 |
Mobile |
Mobile SDK Logging Enhancements for Engagement and Conversion Reporting |
Updated document. Delivered feature in update 21B. |
| 07 JUN 2021 | Mobile | Updated document. Revised feature information. | |
| 10 MAY 2021 |
Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update. All Oracle Responsys updates are conducted without disruption to service, meaning no downtime.
Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you. We frequently update this document so don’t forget to check back and get the latest information.
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Column Definitions:
Report = New or modified, Oracle-delivered, ready to run reports.
UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.
| Ready for Use by End Users Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features. |
Customer Must Take Action before Use by End Users Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing. |
|||||
|---|---|---|---|---|---|---|
| Feature |
Report |
UI or |
UI or |
|
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Mobile SDK Logging Enhancements for Engagement and Conversion Reporting |
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Push Conversion Type Added to Push Converted CED Feed Export |
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Enhanced Intelligent Switch Options
Program Intelligent switch is enhanced to allow more specific options to be selected. You can add an Intelligent switch to a program orchestration canvas and then configure the stage to:
- Select the best campaign and channel for a recipient,
- Select the best time to send a message for a recipient, or
- Select a combination of (1) and (2), that determines the best campaign, channel, and time for a recipient.
You can orchestrate campaigns based on predictive conclusions, increasing the likelihood that customers will respond to campaign messages.
Steps to Enable
The Program Intelligent switch is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.
Key Resources
- Visit our Help Center to learn more.
Role Information
This feature is available for Program Managers, Program Directors, Account Administrators, and Super Users.
SMS channel data is analyzed to generate fatigue segments for SMS subscribers. This is an enhancement to the existing Fatigue Analysis (for email) feature available in Oracle Responsys.
SMS Fatigue Analysis - Insight dashboard displays a chart to compare the send/click rate across the 4 personas
SMS marketers try to engage a majority of their subscriber base with several registration, discount, offer links. They can track the "clickthrough" metrics within the respective product. The Fatigue Analysis feature provides further insights on subscriber fatigue levels by providing warnings and suggests corrective action such as:
- Providing you with a solution for controlling how many campaigns your contacts receive, based on which persona the contact belongs to.
- Using Sends and Clicks to identify which of the recipients fall into which of the four personas: Under-saturated, Just-right, Saturated, and Over-saturated. You can use these personas to help determine which recipients are showing decreased engagement and are at risk of burnout.
Fatigue Analysis for SMS - Recommendations
Steps to Enable
This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.
If your account has the Advanced Intelligence Package add-on provisioned: Use the Intelligence Feature Management page to enable the Fatigue Analysis feature. If you already have it enabled, the Fatigue Analysis feature switch needs to be switched OFF and then ON again for the relevant SMS PETs to be generated. See the Enabling and disabling Intelligence features topic in the Responsys Help Center for more details.
Tips And Considerations
- SMS fatigue analysis is only recommended for accounts who have the "shortURL" feature switched on. For SMS engagement analysis, we track the "clickthrough" against the "sent" events and hence having shortURL enabled is a must.
- As a best practice, we recommend that you include links in most of your campaigns for the model to make accurate recommendations. We recommend that more than 75% of promotional campaigns should have link tracking enabled.
- You should ensure that the relevant campaigns are tagged as "promotional" (transactional campaigns are not considered for fatigue analysis).
Key Resources
- Visit our Help Center to learn more.
Role Information
This feature is available for SMS Marketing Managers, SMS Marketing Directors, Account Administrators, and Super Users.
Intelligence Feature Management Update
On the Intelligence Feature Management page, the Subject Line Predictions feature has moved to the "Features you have subscribed to" section. This feature will be listed and available only if you have subscribed to the Advanced Intelligence Package add-on.
Advanced Intelligence Package subscribers can enable the Subject Line Predictions feature when their organizations are ready to do so.
Steps to Enable
The Subject Line Predictions feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales. After the Advanced Intelligence Package add-on is provisioned and configured for your account, you can use the Intelligence Feature Management page in Responsys to enable the Subject Line Predictions feature.
Key Resources
- Visit our Help Center to learn more.
Role Information
This feature is available for Data Directors, Super Users, and Account Administrators.
The Program Simulation feature allows you to view program-wide performance metrics for different versions of the same program orchestration. The predicted metrics are for:
- Click-through rate
- Open rate
You can re-run simulations any number of times, and you can view the results for up to 5 versions at a time. Predictions are generated and shown as a confidence level of either Low, Medium, or High.
This feature allows you to test run a program prior to publishing it and view predicted performance for the program based on data science models and machine learning. You will be able to modify and test programs any number of times and until you achieve the desired performance results. This also allows testing the next version of a program while a version is currently running. You can then compare results for the currently running program and a program in a draft mode.
Using Program simulation, you can:
- Understand the performance of a program without even publishing a program,
- Significantly reduce the overall effort it takes to mature a program for higher performance, and
- Generate higher ROI from programs, both upfront as well as getting aggregated uplift of ROI for several months upfront, considering that it typically takes several months to mature a program for peak ROI.
Steps to Enable
This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.
If your account has the Advanced Intelligence Package add-on provisioned: Use the Intelligence Feature Management page to enable the Program Simulation feature. See the Enabling and disabling Intelligence features topic in the Responsys Help Center for more details.
Key Resources
- Visit our Help Center to learn more.
Role Information
This feature is available for Program Managers, Program Directors, Super Users, and Account Administrators.
Advanced REST API Enhancements
API to trigger multiple Connect jobs: Use this Advanced API to trigger multiple Connect jobs. It supports up to 20 Connect jobs per API call.
API developers can now use the Responsys Advanced REST API to trigger multiple Connect jobs programmatically, instead of triggering Connect jobs one at a time. This improves client application efficiency.
Steps to Enable
Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.
Key Resources
- To learn more, see the Advanced API topic in the Responsys Developer Help Center.
Role Information
Client applications that use the Responsys Advanced REST API must authenticate as an API user with the applicable Web Services Manager roles enabled.
Updates to the Async REST API are:
- The Oracle Responsys Async API is now GA. As of the 21B update, the API will be available to all customers by default.
- Delete Supplemental Tables using Query Attributes: With this API, you can delete records from a supplemental table by passing primary key values in the API payload.
Asynchronous APIs allow client applications to poll for API request status, rather than having to wait for a synchronous API's response to occur before the client application's timeout settings. This improves client application efficiency.
Steps to Enable
Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.
Key Resources
- Visit our Developer Help Center to learn more.
Role Information
Client applications that use Responsys REST APIs must authenticate an API user with the applicable Web Services Manager roles enabled.
Enhancements for SMS APIs:
- Support for DLT parameters across Create, Update, and Get SMS APIs
- Create Campaign API returns Campaign ID in response
Enhancements for Events API:
- Support for "SMS Delivery Receipt” event in the Events API
Client applications will be able to handle more SMS campaign aspects programmatically.
Steps to Enable
Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.
You can now re-run the Export Feed Data Connect job for event data within the past 30 days.
Accessing the Recreate Feeds dialog for an Export Feed Data job
You will be able to provide the date range or execution ID to generate feed files:
- The date range can not exceed 30 days in the past.
- Date range will be converted to server time zone.
- Execution ID must be for jobs run within the last 30 days.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Key Resources
- Visit our Help Center to learn more.
Role Information
This feature is available for Data Directors, Super Users, and Account Administrators.
Encryption at Rest Enabled for New Accounts
Starting with 21B, the Encryption at Rest feature will be enabled by default for all newly provisioned accounts.
Providing you with better out-of-box data security, our Encryption at Rest feature is now enabled by default for all new Responsys accounts.
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
- Visit our Help Center to learn more about the Encryption at Rest feature.
ACTION REQUIRED: RESPONSYS ANDROID PUSH SDK CUSTOMERS USING FIREBASE CLOUD MESSAGING SDK VERSION 21.0.0 OR LATER MUST EXPLICITLY DECLARE THE GOOGLE PLAY SERVICES DEPENDENCY
Before you build your Android app with Firebase Cloud Messaging / FCM SDK (firebase-messaging:21.0.0 onwards), you must explicitly declare the Google Play services dependency (com.google.android.gms:play-services-base:16.1.0).
If your mobile app uses Firebase Cloud Messaging v21.0.0 onwards and the Google Play services dependency is not found, it will break key Responsys functionalities. Your mobile app will stop receiving push notifications from Responsys. Potential impacts include:
- Device registrations for your mobile app users will not be updated in Responsys.
- Some of your mobile app users may stop receiving push notifications.
Key Resources
- Review the Firebase Android Release Notes and Dependencies of Firebase Android SDKs on Google Play services.
Mobile SDK Logging Enhancements for Engagement and Conversion Reporting
The Responsys Mobile SDK now provides a detailed console log in XCode and Android Studio for Responsys Engagement and Conversion reporting. It helps you debug and investigate SDK Engagement and Conversion reporting issues.
Improved logging enables you to find and fix Engagement and Conversion reporting issues in your mobile app. Accurate engagement tracking of Opens, Conversions, and Revenue by your mobile app enables you to:
- View campaign performance reporting in Interactive Dashboards, which helps your organization track key measures of success
- Accurately build retargeting segments based on campaign engagement
- Keep your mobile app up-to-date with mobile analytics and intelligence features in Responsys
Steps to Enable
The following are required in order to use this feature:
- Mobile app channel
- Responsys SDK 6.49.0 / 21B onwards
Tips And Considerations
This feature can be used with Responsys SDKs for iOS and Android version 6.49.0 / 21B onwards.
Key Resources
- Engagements and push conversions for Android
- Engagements and push conversions for iOS
- Download Responsys SDK
Multivariate Testing (MVT) for Push Campaigns
This feature enables you to set up and run multivariate tests (MVTs) for Push campaigns. MVTs can be run with either Push Opens or Push Conversions as the winning metric.
To use MVTs for Push campaigns in Responsys, you create the Push MVT campaign and create its test versions. Next, you add the campaign to a program orchestration and configure the MVT settings. You can review MVT results for ongoing or completed tests in the Program Analyze tab. You can review more detailed MVT analytics for ongoing or completed tests in the new Multivariate Tests report for Mobile Apps in Interactive Dashboards.
Creating a Push MVT campaign
- You can create variants for Push campaign attributes: Title, Notification Text, and Media
- You can create up to 16 test versions
Creating a program with multivariate testing enabled
Select an MVT Push campaign in a "Send push campaign" stage.
Enable multivariate testing for the stage, and then set the multivariate testing parameters. MVTs can be run with either Push Opens or Push Conversions as the winning metric.
Publish the program and let the MVT run, then review the MVT results from the Program Analyze tab. If you chose to run a manual test, you must designate the winner. For automatic tests, the winner is selected automatically.
Viewing the Multivariate Tests dashboard
- You can review detailed MVT analytics for ongoing or completed tests in the new Multivariate Tests report for Mobile Apps in Interactive Dashboards.
- This report gives a multivariate Test Summary over a date range. For each MVT, you can access a detailed view of Test Version Performance for the MVT.
Marketer Benefit
You will be able to test and optimize campaigns to determine the campaign design that appeals most to mobile app users, resulting in improved Open and Conversion rates. This ensures better campaign performance for marketers.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Key Resources
- Visit our Help Center for more information.
Role Information
This feature is available for the following roles:
- Push Marketing Managers and Push Marketing Directors (campaign creation)
- Program Managers and Program Directors (program creation)
- Mobile Apps Analytics Authors and Mobile Apps Analytics Managers (access to the Multivariate Test report for Mobile Apps in Interactive Dashboards)
- Super Users, and Account Administrators (all Push MVT functionality)
Push Conversion Type Added to Push Converted CED Feed Export
The Push Converted contact event data (CED) feed export has been enhanced to include the Conversion Type field.
You will be able to understand the reason for each conversion in the CED Feed: social, premium, purchase, iap, other.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Key Resources
- Visit our Help Center to learn more.
Role Information
This feature is available for Data Directors, Super Users, and Account Administrators.
The Responsys user interface has an exciting new look and feel. You'll notice a design refresh applied to different areas of the platform, that will continue in subsequent releases.
The following product areas have been updated in 21B:
- Filter Designer
- RFM
This provides a more modern look and feel and is a consistent design with other Oracle Marketing products.
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
- Visit our Help Center to learn more.
IMPORTANT Actions and Considerations
ACTION REQUIRED: RESPONSYS ANDROID PUSH SDK CUSTOMERS USING FIREBASE CLOUD MESSAGING SDK VERSION 21.0.0 OR LATER MUST EXPLICITLY DECLARE THE GOOGLE PLAY SERVICES DEPENDENCY
Before you build your Android app with Firebase Cloud Messaging / FCM SDK (firebase-messaging:21.0.0 onwards), you must explicitly declare the Google Play services dependency (com.google.android.gms:play-services-base:16.1.0).
If your mobile app uses Firebase Cloud Messaging v21.0.0 onwards and the Google Play services dependency is not found, it will break key Responsys functionalities. Your mobile app will stop receiving push notifications from Responsys. Potential impacts include:
- Device registrations for your mobile app users will not be updated in Responsys.
- Some of your mobile app users may stop receiving push notifications.
Key Resources
- Review the Firebase Android Release Notes and Dependencies of Firebase Android SDKs on Google Play services.