This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Feature | Notes |
|---|---|---|
| 26 MAY 2020 | Updated document. Delivered feature in update 20B. |
|
| 13 MAY 2020 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update. All Oracle Responsys updates are conducted without disruption to service, meaning no downtime. Refer to the Oracle Responsys Update Resource Center in the Responsys Insiders customer community for additional details about update dates.
Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you. We frequently update this document so don’t forget to check back and get the latest information.
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Column Definitions:
Features Delivered Enabled
Report = New or modified, Oracle-delivered, ready to run reports.
UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.
| Ready for Use by End Users Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features. |
Action is Needed BEFORE Use by End Users Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing. |
|||||
|---|---|---|---|---|---|---|
| Feature |
Report |
UI or |
UI or |
|
||
Campaign Performance Reporting for Message Center Message Launches |
||||||
Responsys Event Notifications (REN)
Responsys Event Notifications (REN) are now available. This is an update to the Oracle Responsys Notification Service for Undelivered Transactional Emails with improved features.
Using this updated service, you can subscribe to selected events of your Responsys account to receive event notifications when the selected events occur in Responsys. These events are related to the SMS channel, Push channel, and Email channel.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Tips And Considerations
For example, you are working on a campaign and subscribe to Responsys Event Notifications. You will receive notifications for selected events, such as email bounces or failed SMS. These event notifications are sent to your authoirzed server URL. Use this information to update user data or conduct internal automation for all specific event responses.
The following new REST APIs are now available:
- Exit Enactments: We've added a new API endpoint that enables you to exit enactments from a Program. This new endpoint provides the ability to move blocked program enactments out of programs. Programs must have been published at least once, but be in an unpublished state to exit enactments.
- Retrieve Profile List Fields: The new Profile List Fields endpoint enables retrieving all fields within a profile list, including standard fields and custom fields.
- Retrieve Profile List Recipients Count with query attribute: We've added a new endpoint that enables you to retrieve the count of profile list recipients within a profile list, using query attributes to filter.
- Delete Profile List Recipients using query attribute: This new endpoint enables you to delete Profile List Recipients using query attributes to filter recipients to delete.
- Get all Filters: You can now retrieve all Filters in your Responsys account using this API endpoint.
- Get Email Domain Rules: We've added a new API endpoint that enables you to retrieve your account's Email Domain Rules.
- Get Email Footer Contents: This new API endpoint enables you to retrieve your account's Email Footer contents in text and HTML.
- New campaign status property: A new property, campaignStatus, has been added to the campaigns object to the Fetch All Campaigns endpoint. The campaignStatus property signifies the status of a campaign. Values include: "NONE", "DRAFT", "ACTIVE", or "CLOSED".
Steps to Enable
Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.
Key Resources
Visit our Help Center to learn more.
A new Facebook Custom Audiences app is now available. Using this app, you can populate and depopulate custom audiences on Facebook. This allows both the email and social strategies the potential to reach the same target audience and have a stronger overall impact to marketing initiatives.
The Facebook Custom Audience app provides you with the ability to add email address to and remove them from a Facebook custom audience as part of a larger program orchestration. This functionality is an automated process to send email addresses included in an email campaign to custom audiences on the social network for audience retargeting. Once the email address has been “hashed” it (email address) is pushed to the social network in an attempt to match the email address to a user profile on the network. If the social network can find a match to a social profile the email address/user is added to the custom audience. This user is then be placed in the target audience and will potentially see the post/ad published on the social network which is using that audience. Likewise the reverse will occur when the user selects to remove an email address from a custom audience.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Tips And Considerations
You can continue have our old Facebook Custom Audiences app installed in your Oracle Responsys instance as you transition to the new app.
Key Resources
Visit our Help Center to learn more.
Role Information
Users must have the AppCloud App Manager role to access the Apps stage in Program, so that they can add the Facebook Custom Audiences app to the program orchestration.
Users must also have one of the following roles to access Program:
- Program Director
- Program Manager
- Super User
- Account Administrator
A new AppCloud App Manager role is now available for accounts that have CX Apps (AppCloud/App management) enabled. This role should be assigned to users who have access to programs and want to use apps in programs. For existing users, this role must be manually assigned by the account administrator to enable them to use apps in programs.
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
Visit our Help Center to learn more.
Role Information
Assign this new AppCloud App Manager to users who have access to programs and want to use apps in programs.
Campaign Designer Generally Available
Campaign Designer will be generally available (enabled for all accounts) in mid-June, after the 20B update is deployed. This update replaces the Campaign Workbook interfaces for all channels supported by Campaign Designer. This change does not affect Classic Campaigns.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
- Campaign Designer will be enabled for all supported channels for your account, except for MMS.
- Campaign Designer supports Email, SMS, Mobile App (Push, In-app, Message Center), and Web Push channels.
- For accounts with the MMS channel enabled, Responsys supports Campaign Workbook for working with MMS campaigns.
- This change does not affect Classic Campaigns.
Key Resources
Visit our Help Center to learn more.
Role Information
Campaign Designer is supported for Campaign-related roles for Email, SMS, Push (roles cover all Mobile App message types), and Web Push channels, plus Super User and Account Administrator. Please refer to the "Role Descriptions and Access Rights" topic in the Responsys Help Center for information about the Campaign-related roles.
Campaign Performance Report for Local Marketers
Users with the Express Email Campaign Manager role are now able to view the list of campaigns created and launched by them in the past 30 days.
Performance metrics such as sends, opens, and so on, are available. You can search for campaigns that were recently launched, as well as sort and filter them.
Steps to Enable
Collaboration must be enabled for your account in order to use this feature.
Key Resources
Visit our Help Center to learn more.
Role Information
Only users with the Express Email Campaign Manager role can access the Campaign Report page.
Addition of Query String Parameter
The _di_ query string parameter will now be added to all links, forms, and view in browser URLs generated by Responsys as a security feature to insure that the URLs are not tampered with after they are generated. Any changes to the query string (including to the _di_ parameter) after the URL is generated will render the URL invalid.
Steps to Enable
You don't need to do anything to enable this feature.
Customers who want to expand their digital marketing using SMS channel, now have the option to add an SMS full service package along with their Oracle Responsys interactions. As part of this package, Oracle will take care of the SMS aggregator partnerships needed for SMS delivery. You won't have the operational overhead of identifying and contracting with regional partners. Oracle Responsys teams will procure codes and manage services with the best vendors specific to each region.
Steps to Enable
This feature is available as part of an add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
Key Resources
Visit our Help Center to learn more.
Action Required: Responsys Android Push SDK Compatibility with Firebase Cloud Messaging SDK Version 20.1.1 or Later
Before you build your Android app with Firebase Cloud Messaging (firebase-messaging) / FCM SDK version 20.1.1 onwards you must upgrade to Responsys SDK version 6.45.0 or later due to a compatibility issue.
FCM SDK versions 20.1.1 or later are only compatible with the latest Responsys SDK version 6.45.0, which will become available in early June 2020. Upgrading to FCM SDK version 20.1.1 or later before upgrading to Responsys SDK version 6.45.0 will cause Responsys Push notifications to break, and will result in the inability to obtain a Push notification token for Android apps.
We are planning to address the compatibility issue with the Responsys SDK version 6.45.0 in early June. Until then, we recommend that you wait to upgrade to FCM SDK version 20.1.1 (or later) in order to ensure you can continue to use Responsys Push notifications without issue.
Steps to Enable
Upgrade to Responsys SDK version 6.45.0 or later.
Tips And Considerations
As long as your Android app uses FCM SDK version 20.1.0 and below with the Responsys Push SDK, Push notifications functionality will continue to work.
Key Resources
Review the Firebase Release Notes.
Role Information
This action is required by Android app developers.
Campaign Performance Reporting for Message Center Message Launches
You can now measure campaign performance in the Interactive Dashboards for Message Center messages launched either as part of Push campaigns or Message Center campaigns.
This feature is located in the Performance> Message Center Section of the Mobile Apps channel area in Interactive Dashboards.
You can measure campaign performance based on the following campaign launch metrics: Sent, Skipped, and Failed.
You can also measure campaign performance based on the following user engagement metrics: Message Displays, Message Opens, and Clicks within Additional Rich HTML Content.
Steps to Enable
Message Center Messages, a Controlled Availability feature, must be enabled in order to view campaign performance metrics.
This feature requires integration with the Responsys 20B SDK.
Tips And Considerations
Message Display and Message Open Events are logged when apps invoke named engagement event APIs provided by the Responsys 20B SDK.
Tracking of clicks within additional rich HTML content is enabled through the link tracking capability in the Message Center Campaign Message Designer.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available for users with the following roles:
- Mobile Apps Analytics Manager
- Mobile Apps Analytics Author
High Priority Messages to Android Devices
You can now send high priority messages to Android devices using the Push Message Designer. When you select a delivery priority of High Priority, Google attempts delivery of the message immediately, even when a device is sleeping (in Doze mode). This will ensure timely delivery of push notifications to a device that is in doze mode.
We recommend that you update your mobile applications to Oracle Responsys Mobile SDK for Android 6.44.0 / 20A or later. This version has enhanced ability to display notifications when an Android device is in Doze or when the app is in App Standby Mode.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Tips And Considerations
Google attempts to deliver high priority messages immediately, even when a device is sleeping (in doze mode). Setting High Priority for your push notification messages can help deliver messages more reliably and in a more timely manner on devices that implement aggressive power management. Android Platform restrictions apply when using High Priority for messages.
NOTE: We also recommend that your Android mobile app use the Responsys Mobile App SDK for 20A (6.44.0) or later. This version of the SDK added enhancements for displaying messages on sleeping devices. When your mobile app uses this version of the SDK and you use the High Priority delivery flag as appropriate, you’ll obtain the best results for delivering and displaying messages on devices that employ aggressive power management.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available to users with the following roles:
- Push Marketing Director
- Push Marketing Manager
- Super User
- Account Administrator
Campaign Performance Reporting for Web Push Campaigns
We are introducing Web Push campaign performance measurement capability in the Interactive Dashboards.
You can measure campaign performance of your Web Push campaigns in the Web Push channel area in Interactive Dashboards.
You can measure campaign performance based on the following campaign launch metrics: Sent, Skipped, Bounced, Delivery Rate.
You can also measure campaign performance based on the following user engagement metrics: Opens, Conversions, Revenue, Closed, Button Clicks.
For individual campaign launches, you can measure campaign performance by dimensions, such as the End Recipient’s Browser.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
Web Developers need to raise conversion and purchase events using the JS SDK APIs in order to record conversions and purchases in Oracle Responsys.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available for users with the following roles:
- Web Push Analytics Author
- Web Push Analytics Manager
You can now create SQL views for the Web Push Channel List, and use SQL views for targeting Web Push campaigns. You can also target Web Push campaigns against supplemental data tables.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Key Resources
Visit our Help Center to learn more.
Role Information
For accounts with access to this feature, it is available to users with the following roles:
- Web Push Marketing Director
- Web Push Marketing Manager
- Super User
- Account Administrator
Usage Reporting for Web Push Campaigns
The Usage Dashboard in Interactive Dashboards now includes Web Push Send Volumes.
You can now review Web Push Send Volumes along with Send Volumes for other Campaigns / Channels that are already displayed on this Dashboard.
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
Visit our Help Center to learn more.
Role Information
The Usage Dashboard is available only to users with the Account Administrator role.